Advertising at the era of result
Gone are the days when advertising was set as the first feature brands in consumers’ minds and maybe convert some sales. Roughly three decades, things were very different, especially in the country.
I remember my father 10 years ago, telling that as long as 30 years ago in our city (Novo Hamburgo / RS) had a single dealer for each brand of typewriters and desk calculators. Who wanted a machine of a certain brand had to buy from “that guy”. In this case, the advertisement was more a role of setting the mark than the actual sale.
But today any store sells any brand of products, and in all markets are more brands and more stores vying for consumers who are also in greater quantity, and increasingly demanding. Thus, advertising has become much more than a mere instrument of disclosure, but a tool that must necessarily bring quick and real results for the agency’s customer.
In addition, we have a lot of technology available, and today consumers – especially younger – look for everything on the internet before making a purchase (which will probably be also performed via the Internet). And that’s where advertising is increasingly present, and must be not only informative, but compelling in order to “grab” the attention and consumer preference, leading he/she to buy the product.
Stand with your company in a strategic and compelling way on the Internet, and be sure to get great results!
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