In Social Networks, the advantage is of the small
In Social Networks, the advantage is of the small
Like it or not, more and more people are connected to so-called social networks. In all of them you can find incredible praise and violent attacks on preferred brands and more hated by consumers. While satisfied customers come together to exchange information on their favorite businesses and give each other tips, dissatisfied customers are a social media outlet that can become a nightmare for a large company.
Small businesses, however, has a great advantage. “In a big company, hardly the owner will be there on a social networking site, exposed and interacting openly with others,” says Fabio Zugman, author of Forgotten Entrepreneurs. Here, the information obtained through a social network, whether positive or negative, usually passes by analysts and professionals, if not by committee. The people hired to manage these tools generally have no power of decision and action, and act only as an official channel for supply of information.
The problem is that social networks, people expect a conversation, not just a notification. “The mistakes of large companies in the supply of social networks show that they still have great difficulty in dealing with a kind of communication that is not dictated by them. We see it time and again when someone in a large company tries to stop an authoritarian form of critical strong or the movement of your dissatisfied customers, “adds Zugman.
The small company, in turn, has a great advantage. “Small businesses have fewer layers. In other words, it is usually the owner who is there, reading the comments and interacting with the public – and the advantage is not only in direct communication. The person who is managing the network of their own company often has the power to make an effective decision and can make commitments and decisions in a few minutes, which in a large company would have to go through an approval committee, management, directors, etc..
An analyst at a large company can not simply say, “I liked the idea, let’s change our service,” says the author of Forgotten Entrepreneurs.
And it is precisely this ability that gives small businesses a big advantage in the digital world. No, in many areas, being small can be a problem in social networks the situation is reversed, and are the big ones that are suffering. The digital world provides great opportunities for small entrepreneurs. It offers a great source of information, customer contact and people who can positively influence the direction of the business. These sites have grown in recent times and it is important that the small business owner know at least what it is this new way of communicating with your client. “The question is: Will you attend? I suggest that you at least take a look at what this all about,” concludes Fabio Zugman.
Source: Empresário Serigráfico Magazine
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